Creating Campaigns worth rolling for.
Great experiences start long before opening day. At Tabletop Vacations, I developed and produced content that shaped every stage of the customer journey for D&D in a Castle and Dungeon Master University through advertising, influencer partnerships, a website redesign, and a thriving Discord community that brought guests together before they ever met in person. Every campaign was designed to build excitement, reduce friction, and turn curiosity into unforgettable experiences.
Quick Wins.
46K+
Combined Social Audience
Grew Instagram and Facebook from 39K to 46K+ followers through content strategy, creator partnerships, and campaign marketing.
Built from Scratch
Discord Community
Designed and launched a community hub that helped guests connect, ask questions, and build excitement before arriving.
End-to-End Creative
Paid Advertising
Concepted, captured, produced, and optimized creative in partnership with user acquisition to support high-performing paid campaigns.
Customer Journey
Website & Email
Redesigned key website experiences and developed lifecycle content that reduced friction and helped turn curiosity into registrations.
Creative that converts.
Every piece of creative started with a question: What would make someone stop scrolling and imagine themselves there? From conceptualizing and production to shooting, editing, and collaborating with user acquisition to optimize performance, I created paid and organic campaigns designed to capture attention and inspire adventure.
Building Community before arrival.
The experience didn't start at the castle gates. I built the Tabletop Vacations Discord from the ground up, creating a space where guests from all their products could ask questions, meet fellow adventurers, and start forming friendships before the trip even began. The result was a more connected community and a smoother customer experience from registration to arrival.
Stories Told Through Creators
Authenticity matters. I partnered with creators who genuinely understood the tabletop community, helping produce content that showcased the experience through their own perspectives. These collaborations expanded our reach, built trust with new audiences, and brought D&D in a Castle to life in ways traditional advertising couldn't.
Designing a Better Journey
Great marketing removes friction. I helped redesign the website and supported lifecycle marketing through landing pages and email campaigns that made it easier for customers to discover events, find the information they needed, and confidently book their next adventure.
Content Disclaimer
The work showcased on this portfolio is intended for demonstration purposes only. All intellectual property rights to the content associated with brands, campaigns, or projects are owned by the respective companies and entities. All content is used with permission or as part of past contractual work. This portfolio is meant to highlight my role in the creation and execution of these projects, and does not imply ownership or control over the original content.